Pilsner Urquell: The Ultimate Immersive Beer Experience & Tasting Adventure

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What to expect

🍺 Dive into an immersive 90-minute self-guided tour and discover the story behind Pilsner Urquell, the world’s first golden beer.
Taste history, literally!

Highlights

🎥 Immersive Exhibits – Discover the story of Pilsner Urquell through 3D audio, videomapping, and multi-sensory experiences.
🎮 360° Interactive Game Zone – Step into Czech culture and brewing history with fun activities.
🍻 Taste History in an 1842 Czech Bar – Enjoy a beer tasting in a setting inspired by Pilsner Urquell’s origins.
🍺 Beer Hall Tasting – Experience two 0.3L Pilsner Urquell beers.

Description

Experience the all-new Pilsner Urquell: The Original Beer Experience, an interactive journey into the history and craftsmanship of the world’s first golden beer.
First brewed in 1842 in Plzeň, Pilsner Urquell revolutionized beer-making with its golden color, rich foam, and perfectly balanced flavor.

On this 90-minute self-guided tour, you’ll explore a series of immersive exhibits that engage all your senses.
Expect to be wowed by 3D audio, videomapping, and unique sensory experiences involving taste, temperature, and smells.
Learn about the brewing process, meet the brewery’s original brewmaster, and even step into the shoes of a Czech hockey player.

And of course, you’ll end the tour by tasting different pours of Pilsner Urquell in the legendary Beer Hall.
Cheers to discovering the delicious story of this iconic beer!

What is included

⚬ Beer tasting with two 0.3L pours in the Beer Hall
⚬ Eight languages of audio Guide (English, Spanish, French, German, Italian, Chinese, Japanese, and Czech)

Important information

⚠️ Last admission: 1 hour and 30 minutes before closing

🕒 Opening Hours:
Everyday 10:30 - 19:00

🇬🇧🇪🇸🇫🇷🇩🇪🇮🇹🇨🇳🇯🇵🇨🇿 Audio Guide available in English, Spanish, French, German, Italian, Chinese, Japanese, and Czech.

Address

28. října 377/13, 110 00 Můstek

Starting Point

The Original Pilsner Urquell Experience

Accessibility

Wheelchair accessible

Cancellation policy

City Games & Self-Guided Tours:
Cancel anytime before you redeem your voucher—super easy!

Attractions:
Need to cancel? Just do it at least 48 hours before the selected date!

Money-Back Guarantee:
Didn't love it? Get a refund on City Games or Self-Guided Tours.
Note: Not available for Attractions.

Reviews

E

EmelineNov 24, 2024 • Verified customer

5 stars

Expérience ludique, agréable, avec dégustation. Nous avons passé un chouette moment. Ça en vaut vraiment la peine!! Nous recommandons.

A

AnonymousSep 28, 2024 • Verified customer

4 stars

The staff were very friendly and the beer was delicious.

A

AlisonJan 19, 2025 • Verified customer

5 stars

interactive fun experience, great value for money and would say is a must visit for anyone going to Prague

Love it or get your money back!

BUY FROM €22,00