Pilsner Urquell: The Ultimate Immersive Beer Experience & Tasting Adventure

🎥 Immersive Exhibits – Discover the story of Pilsner Urquell through 3D audio, videomapping, and multi-sensory experiences.
🎮 360° Interactive Game Zone – Step into Czech culture and brewing history with fun activities.
🍻 Taste History in an 1842 Czech Bar – Enjoy a beer tasting in a setting inspired by Pilsner Urquell’s origins.
🍺 Beer Hall Tasting – Experience two 0.3L Pilsner Urquell beers.

• 4.5
• Español, Italiano, Français, Deutsch, 简体中文, English
• 75 min.
• Provided by Tiqets

Experience the all-new Pilsner Urquell: The Original Beer Experience, an interactive journey into the history and craftsmanship of the world’s first golden beer.
First brewed in 1842 in Plzeň, Pilsner Urquell revolutionized beer-making with its golden color, rich foam, and perfectly balanced flavor.

On this 90-minute self-guided tour, you’ll explore a series of immersive exhibits that engage all your senses.
Expect to be wowed by 3D audio, videomapping, and unique sensory experiences involving taste, temperature, and smells.
Learn about the brewing process, meet the brewery’s original brewmaster, and even step into the shoes of a Czech hockey player.

And of course, you’ll end the tour by tasting different pours of Pilsner Urquell in the legendary Beer Hall.
Cheers to discovering the delicious story of this iconic beer!

⚠️ Last admission: 1 hour and 30 minutes before closing

🕒 Opening Hours:
Everyday 10:30 - 19:00

🇬🇧🇪🇸🇫🇷🇩🇪🇮🇹🇨🇳🇯🇵🇨🇿 Audio Guide available in English, Spanish, French, German, Italian, Chinese, Japanese, and Czech.

28. října 377/13, 110 00 Můstek

Starting Point

The Original Pilsner Urquell Experience

Wheelchair accessible

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